Introducción de proyecto final

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Merchandising y mercadotecnia

La globalización económica ha aumentado la oferta de mercancías a las que los consumidores pueden acceder, por lo que el reto de los almacenes y tiendas de autoservicio es atraer la atención de los clientes de una manera creativa. El merchandising es un enfoque antiguo, que ha cobrado especial interés en fechas recientes, y aunque no existe una definición única, se refiere a las técnicas para atraer al cliente al punto de venta mediante la distribución de las secciones donde es colocado el producto en el mejor lugar, con la presentación y calidad idónea, así como precio competitivo que incentive al consumidor a comprar.

Lopéz Sarabia, P. (6 de Marzo de 2008). Recuperado el 29 de Octubre de 2008, de In4Mex: http://www.diariamente.com.mx/

Retos en la integración del mercado agrícola.

Agro NEGOCIOS El proceso de integración comercial iniciado en 1994 con el Tratado de Libre Comercio de América del Norte (TLCAN) ha generado significativos cambios en: El comercio agrícola de los países participantes, en los patrones de cultivo, en la productividad; así como una mayor alineación de precios de commoditiesy un aumento en los flujos de inversión.

Bibliografía: Fernández Arias, E. (20 de Julio de 2006). Recuperado el 29 de Octubre de 2008, de In4Mex: http://www.diariamente.com.mx/

Retos en la integración del mercado agrícola

Agro NEGOCIOS

El proceso de integración comercial iniciado en 1994 con el Tratado de Libre Comercio de América del Norte (TLCAN) ha generado significativos cambios en: El comercio agrícola de los países participantes, en los patrones de cultivo, en la productividad; así como una mayor alineación de precios de commoditiesy un aumento en los flujos de inversión. Sin embargo, el ambiente económico actual presenta grandes desafíos. Sin duda, uno de los más importantes es conformar un área comercial más integrada con el fin de generar un bloque común para competir contra otras regiones buscando aprovechar las ventajas competitivas de cada país, ya sea conformando "productos TLCAN" o bien "empresas TLCAN", como es el caso de algunas empresas agroalimentarias líderes en su ramo en México y en todo América del Norte. Por ejemplo, la empresa McCain Foods tiene 11 procesadoras de alimentos en Canadá, ocho en Estados Unidos y una en México. Los esfuerzos de integración de esta empresa son un caso de éxito, el cual fue iniciado por pequeños productores de papas fritas congeladas que hoy en día son, en Canadá, la compañía más grande en la producción de alimentos procesados. En México, Gruma ha surgido como la compañía más grande del mundo en la producción de tortillas. En los últimos años, las operaciones de esta compañía realizadas en Estados Unidos han significado aproximadamente la mitad de sus ventas totales.

Arias, E. F. (20 de julio de 2006). Retos en la integración del mercado agrícola. El Economista, Termómetro Financiero .

INFORMACIÓN GENERAL DE GRUPO BIMBO, S.A. DE C.V.

ACTIVIDAD ECONOMICA: CONTROLADORA DE EMPRESAS DEDICADAS A LA ELABORACION Y DISTRIBUCION DE PRODUCTOS ALIMENTICIOS

PRINCIPALES PRODUCTOS Y/O SERVICIOS: PAN EMPACADO, PASTELERIA DE TIPO CASERO, GALLETAS, DULCES, CHOCOLATES, BOTANAS DULCES Y SALADAS, TORTILLAS EMPACADAS DE MAIZ Y DE HARINA DE TRIGO, TOSTADAS, CAJETA Y COMIDA PROCESADA.

HISTORIA DE LA EMPRESA: "PANIFICACION BIMBO", LA PRIMER EMPRESA DEL GRUPO, FUE FUNDADA EN 1945 EN LA CD. DE MEXICO; POSTERIORMETE, DE 1952 A 1978 SE ABRIERON 12 PLANTAS MAS, LO QUE LE PERMITIO EXTENDER LA DISTRIBUCION DE SUS PRODUCTOS A TODO MEXICO. DURANTE ESTE MISMO PERIODO, SE CONSTITUYO LA EMPRESA "PASTELES Y BIZCOCHOS", QUE POSTERIORMENTE SE CONVERTIRIA EN "PRODUCTOS MARINELA" Y SE ESTABLECIERON LAS PRIMERAS PLANTAS DE DULCES Y CHOCOLATES DE "RICOLINO" Y DE BOTANAS SALADAS "BARCEL". GRUPO BIMBO INICIO SU EXPANSION INTERNACIONAL EN 1990 Y HOY EN DIA SE HA CONVERTIDO EN UNA DE LAS EMPRESAS DE PANIFICACION CON MAYOR PRESENCIA A NIVEL MUNDIAL, COLOCANDOSE COMO LIDER EN MEXICO Y EN VARIOS PAISES DE LATINOAMERICA. CUENTA CON PLANTAS ESTRATEGICAMENTE LOCALIZADAS EN MEXICO, LOS EUA, ARGENTINA, BRASIL, CHILE, COLOMBIA, COSTA RICA, EL SALVADOR, GUATEMALA, HONDURAS, NICARAGUA, PERU, URUGUAY, VENEZUELA, AUSTRIA Y REPUBLICA CHECA. ASIMISMO, SU FUERZA DE VENTAS ES SUPERIOR A 40,000 PERSONAS QUE CUBREN MAS DE 20,000 RUTAS Y ATIENDEN APROXIMADAMENTE A 550,000 PUNTOS DE VENTA.

BMV. (2005). Información General de Grupo Bimbo, S.A. de C.V.

actividad 18, tu id, título del artículo, autor principal del artículo, y las palabras clave usadas para buscar el artículo.

Management Innovation

We define management innovation as the invention and implementation of a management practice, process, structure, or technique that is new to the state of the art and is intended to further organizational goals. Adopting an intraorganizational evolutionary perspective, we examine the roles of key change agents inside and outside the organization in driving and shaping four processes--motivation, invention, implementation, and theorization and labeling--that collectively define a model of how management innovation comes about. [ABSTRACT FROM AUTHOR]

BIRKINSHAW, J., HAMEL, G., & MOL, M. J. (2008, oct.). MANAGEMENT INNOVATION. Academy of Management Review , pp. 825-845.

Naming names: Trademark strategy and beyond: Part two—Dealing with rival brand names

Part one of this article examines the interplay between trademark law and marketing strategy in selecting a brand name. Part two presents several strategies for limiting the ability of rivals to select and use other brand names.Journal of Brand Management (2008) 15, 232–238. doi:10.1057/palgrave.bm.2550094; published online 29 June 2007 [ABSTRACT FROM AUTHOR]
Copyright of Journal of Brand Management is the property of Palgrave Macmillan Ltd. and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts)

Petty, R. (2008, April). Naming names: Trademark strategy and beyond: Part two—Dealing with rival brand names. Journal of Brand Management , pp. 232-238.

Networks, Communication and Learning during Business Start-up.

The article assesses the underlying connection between social capital and communication media and discusses the learning styles used by emerging entrepreneurs to access additional resources. It states that the nascent entrepreneurs were compared based on two different training courses namely, Science Enterprise Challenge (SEC) and the New Entrepreneur Scholarship (NES). It discusses the three dimensions of social capital and the exploratory approach utilized in the study. A comparison between face-to-face and electronic communication and the electronic categories in the coding scheme is also provided.

Robert, L., & Jones, O. (October 2008). Networks, Communication and Learning during Business Start-up. International Small Business Journal , págs. 559-594.

Factors Influencing the Purchasing Decision Process of Low-Carbohydrate Products.

The American populace has had a long infatuation with Low-fat and Low Carb diets. Irrespective of the fact that earlier this month (August 1, 2005) Atkins Nutritionals Inc, the manufacturer or the Atkins Diet food products filed for Chapter 11, a growing number of diet trends continue to spread across the nation in an effort to improve health and lose weight. Low-fat and low-carbohydrate diets are the most popular and in the last two years, the number of low-carbohydrate products available in stores has sharply increased. Consequently, the word "carb" is used extensively in food packaging; however, many low-carbohydrate products are expensive and tasteless. A recent report shows some dieters forking over $138 dollars a week for the diet-based foods compared to about $55 dollars a week for a normal diet (Hoffman and Rose 2005). Given the continued growth of the diet industry, the purpose of this study was to determine attitudes toward low-carbohydrate diets among consumers and the attributes that influence their purchase decision. The results showed that consumers trust low-fat diets more than low-carbohydrate as effective agents to achieve weight loss and improve overall health. Further, price and taste of low-carb products were the most problematic factors that affected consumers' purchase decision. The findings suggest that suppliers and manufacturers of diet foods should focus on low-fat attributes in package labeling instead of low-carb. However, the findings also suggest that since diabetics must follow low-carbohydrate diets that medical institutions consider distributing such products as well at grocery chains.

Victoria A. Seitz, N. R. (2006). Factors Influencing the Purchasing Decision Process of Low-Carbohydrate Products.

Factors Affecting the Allocation of Trade Promotions in the U.S. Food Distribution System.

Although many have proposed theories explaining trade promotion (TP) behavior by manufacturers, lack of data has prevented empirical assessment. We employ survey data to explore the effect of manufacturer and retailer bargaining power on the allocation of TPs in the U.S. food sector. The survey respondents consist of retailers controlling 40% of retail sales in U.S. supermarkets. Retailer bargaining power increases the allocation of funds to off-invoice TPs through higher share of private label and retailer size. Manufacturer bargaining power decreases the allocation of funds to off-invoice TPs by establishing formal policies of negotiation. [ABSTRACT FROM AUTHOR]

Miguel Gómez, L. M. (2007). Factors Affecting the Allocation of Trade Promotions in the U.S. Food Distribution System.

The Context for Choice: Health Implications of Targeted Food and Beverage Marketing to African Americans

Targeted marketing of high-calorie foods and beverages to ethnic minority populations, relative to more healthful foods, may contribute to ethnic disparities in obesity and other diet-related chronic conditions. We conducted a systematic review of studies published in June 1992 through 2006 (n = 20) that permitted comparison of food and beverage marketing to African Americans versus Whites and others. Eight studies reported on product promotions, 11 on retail food outlet locations, and 3 on food prices. Although the evidence base has limitations, studies indicated that African Americans are consistently exposed to food promotion and distribution patterns with relatively greater potential adverse health effects than are Whites. The limited evidence on price disparities was inconclusive. (Am J Public Health. 2008;98:1616-1629. doi:10.2105/AJPH.2007.115626) [ABSTRACT FROM AUTHOR]

Grier, S. A. (2008, September). The Context for Choice: Health Implications of Targeted Food and Beverage Marketing to African Americans.

El miercoles con Sabritas

How its made-potato chips